Decoding Logos: From Logo Design to Branding

Wang Shaoqiang

ISBN 10: 8419220000 / ISBN 13: 9788419220004

Published by Hoaki, 2023

About this Item

Seller Inventory # 9788419220004

Bibliographic Details

Title: Decoding Logos: From Logo Design to Branding

Publisher: Hoaki

Publication Date: 2023

Binding: Soft cover

Condition: New

About this title

Synopsis:

Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

About the Author:

Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology. Specializing in art creation, editing and publishing books about design and lifestyle, he is the founder and the chief editor of the magazine Design 360° and Asia Pacific Design. He has been invited to lecture at various universities and design schools and is a jury panel member of the most prestigious art and design award in China.