Decoding Digital Consumer Behavior : Bridging Theory and Practice

Language: English

Published by Springer, 2024

9819734533 / 9789819734535

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.…

Seller Inventory # 9789819734535

Title
Decoding Digital Consumer Behavior : Bridging Theory and Practice
Author
Alfonso Pellegrino
Publisher
Springer
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
9819734533
ISBN 13
9789819734535
Item weight
366 grams
Dimensions
241x160x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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