Decoding Digital Consumer Behavior

Language: English

Published by Springer, Springer Jul 2025, 2025

9819734568 / 9789819734566

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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This item is printed on demand - Print on Demand Titel. Neuware -This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 164 pp. Englisch.…

Seller Inventory # 9789819734566

Title
Decoding Digital Consumer Behavior
Author
Alfonso Pellegrino
Publisher
Springer, Springer Jul 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9819734568
ISBN 13
9789819734566
Item weight
260 grams
Dimensions
235x155x10 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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buchversandmimpf2000

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Buchversand Mimpf2000
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