Decoding Digital Consumer Behavior

Language: English

Published by Springer, Springer Jul 2025, 2025

9819734568 / 9789819734566

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior. 164 pp. Englisch.…

Seller Inventory # 9789819734566

Title
Decoding Digital Consumer Behavior
Author
Alfonso Pellegrino
Publisher
Springer, Springer Jul 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9819734568
ISBN 13
9789819734566
Item weight
260 grams
Dimensions
235x155x10 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.20£ 19.20
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BuchWeltWeit Ludwig Meier e.K.

Germany

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