Decoding Design: Understanding and Using Symbols in Visual Communication

Maggie Macnab

ISBN 10: 1581809697 / ISBN 13: 9781581809695

Published by How Design Books, 2008

About this Item

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Bibliographic Details

Title: Decoding Design: Understanding and Using ...

Publisher: How Design Books

Publication Date: 2008

Binding: paperback

Condition: Very Good

About this title

Synopsis:

Understand the Significance of Symbols in Your Design Work

Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance.

Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner.

Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.

About the Author:

Maggie Macnab has created symbols, visual metaphors and conceptual design for a wide range of clients. She has been published in every major design magazine, including Print and Graphics.