Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Dr Shubhendu Shekher Shukla, Dr Shubhendu Shekher Shukla

/ ISBN 13: 9798898790936

Published by Notion Press, 2025

Unread book in perfect condition. Seller Inventory # 51342844

Synopsis:

In an era marked by rapid technological change, globalization, and evolving consumer expectations, understanding the behaviour of consumers has become more complex — yet more essential — than ever before. The way people shop, interact with brands, process information, and make purchasing decisions has undergone a seismic shift. It is in this context that this book, Decoding Consumer Behaviour: Insights, Trends, and Applications, takes form.

The objective of this book is to provide students, scholars, marketers, and professionals with a comprehensive and contemporary understanding of the psychological, social, economic, and technological forces that influence modern consumer choices. By blending classical theories with modern-day applications, this book bridges the gap between academic knowledge and practical market insights.

The chapters within explore a wide spectrum of topics — from traditional consumer decision-making processes to emerging trends like digital consumerism, influencer culture, neuromarketing, and sustainable consumption. Special emphasis has been given to the Indian market while drawing comparisons with global practices to give readers a well-rounded perspective.

Each chapter is supported with real-world case studies, current examples, and data-driven insights to help the reader connect theory to practice. 

Bibliographic Details

Title: Decoding Consumer Behaviour: Insights, ...
Publisher: Notion Press
Publication Date: 2025
Binding: Hardcover
Condition: As New