Decoding Consumer Behaviour: Insights, Trends, and Applications : Understanding the Dynamics of Modern Consumer Choices
Language: English
Published by Notion Press, 2025
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 48.25
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- Title
- Decoding Consumer Behaviour: Insights, Trends, and Applications : Understanding the Dynamics of Modern Consumer Choices
- Author
- Dr. Shubhendu Shekher Shukla; Dr. Saurabh Bajpai; Dr. Anuranjita Dixit; Ruchita Chauhan
- Publisher
- Notion Press
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798898790936
In an era marked by rapid technological change, globalization, and evolving consumer expectations, understanding the behaviour of consumers has become more complex — yet more essential — than ever before. The way people shop, interact with brands, process information, and make purchasing decisions has undergone a seismic shift. It is in this context that this book, Decoding Consumer Behaviour: Insights, Trends, and Applications, takes form.
The objective of this book is to provide students, scholars, marketers, and professionals with a comprehensive and contemporary understanding of the psychological, social, economic, and technological forces that influence modern consumer choices. By blending classical theories with modern-day applications, this book bridges the gap between academic knowledge and practical market insights.
The chapters within explore a wide spectrum of topics — from traditional consumer decision-making processes to emerging trends like digital consumerism, influencer culture, neuromarketing, and sustainable consumption. Special emphasis has been given to the Indian market while drawing comparisons with global practices to give readers a well-rounded perspective.
Each chapter is supported with real-world case studies, current examples, and data-driven insights to help the reader connect theory to practice.
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California Books
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