Decoding Advertisements (Ideas in Progress)

Williamson, Judith

ISBN 10: 0714526150 / ISBN 13: 9780714526157

Published by Marion Boyars Publishers Ltd, 1994

This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466ROY001E9K

Synopsis:

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

About the Author: Judith Willimason is currently Visiting Professor at City University, London.

Bibliographic Details

Title: Decoding Advertisements (Ideas in Progress)
Publisher: Marion Boyars Publishers Ltd
Publication Date: 1994
Binding: Soft cover
Condition: Good