Decoded 2e The Science Behind Why We Buy
Language: English
Published by John Wiley & Sons Inc, 2020
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 14.62
Quantity: 2 available
Add to basketItem description from seller
2nd edition. 288 pages. 8.50x5.43x0.79 inches. In Stock.
Seller Inventory # __1119673089
- Title
- Decoded 2e The Science Behind Why We Buy
- Author
- Barden, Phil P.
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2020
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1119673089
- ISBN 13
- 9781119673088
- Edition
- 2nd Edition
- Item weight
- 0.57 kilograms
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
"Synopsis" may belong to another edition of this title.
About the Author
Phil Barden is the Managing Director of DECODE Marketing Ltd, where he combines his more than 25 years of brand management (Unilever, Diageo and T-Mobile) with leading-edge cognitive and social psychology, neuroscience and behavioural economics to help businesses increase their marketing effectiveness and maximize brand growth.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
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Exeter, United Kingdom EX3 0PP
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