The Decision to Join: How Individuals Determine Value and Why They Choose to Belong
James Dalton and Monica Dignam
ISBN 10: 0880342862 ISBN 13: 9780880342865
Published by Association Management Press, 2007
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00098167256
Synopsis:
16,944 voices reveal the real reasons for joining or not. The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.
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Bibliographic Details
Title: The Decision to Join: How Individuals ...
Publisher: Association Management Press
Publication Date: 2007
Binding: Soft cover
Condition: Good