Deceptive Advertising: Behavioral Study of A Legal Concept (Routledge Communication Series)

Language: English

Published by Routledge, 1990

0805806490 / 9780805806496

Series: Book 173 of 231 - Routledge Communication

  • Hardcover
  • New
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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved. Series: Routledge Communication Series. Num Pages: 260 pages, 1, black & white illustrations. BIC Classification: JMAL; JMR; KNTY; LAY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 599. . 1990. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

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Title
Deceptive Advertising: Behavioral Study of A Legal Concept (Routledge Communication Series)
Author
Richards, Jef
Publisher
Routledge
Publication year
1990
Condition
New
Binding
Hardcover
Language
English
ISBN 10
0805806490
ISBN 13
9780805806496
Series
Book 173 of 231: Routledge Communication

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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