Datanomics: Cómo los datos afectan a nuestra vida
Language: Spanish
Published by Ediciones Deusto, 2019
- Softcover
- New
Condition: New
£ 23.68
Quantity: 1 available
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- Title
- Datanomics: Cómo los datos afectan a nuestra vida
- Author
- Llaneza, Paloma
- Publisher
- Ediciones Deusto
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 8423430200
- ISBN 13
- 9788423430208
Llevas meses aceptado nuevas políticas de privacidad sin leer ni una. Subes fotografías a Instagram, publicas tus gustos y tendencias políticas en Twitter, compartes los recuerdos de tus vacaciones en Facebook y charlas por WhatsApp. Te bajas aplicaciones por doquier en el móvil y consultas temas a diario en Google. Y todo eso lo haces sin pagar ni un céntimo. Un poco raro, ¿no? ¿Te has parado a pensar qué ganan esas empresas si te ofrecen el servicio sin coste? Que si el producto es gratis, quizá se deba a que el producto eres tú.
Datanomics te mostrará, con datos, informes y hechos comprobados lo que las empresas de tecnología hacen, realmente, con tus datos personales y cómo le sacan rentabilidad mientras tú, sin apenas darle importancia, se los regalas. La autora realiza una acertada radiografía sobre cómo se recaba y se usa nuestra información personal, y de cuáles han sido las consecuencias indeseadas de estos usos. De cómo hemos sido capaces de pasar de una economía productiva a una economía del dato, y cómo, para mantenerla, la sociedad que conocemos ha pasado a creer religiosamente que los datos son la solución y no el problema.
Ya lo decía Tim Cook: «El potencial de la tecnología se basa en la fe que la gente tiene en ella.» Una fe que se asienta en el desconocimiento total y en la desinformación. Si quieres abrir los ojos antes de que sea demasiado tarde, éste es tu libro.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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| Item | 26 to 60 business days | 26 to 60 business days |
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