Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

Bernard Marr

418 ratings by Goodreads

Language: English

Published by Kogan Page Ltd, United Kingdom, London, 2017

074947985X / 9780749479855

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Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology CategoryLess than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Title
Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
Author
Bernard Marr
Publisher
Kogan Page Ltd, United Kingdom, London
Publication year
2017
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
074947985X
ISBN 13
9780749479855
Item weight
295 grams
Dimensions
155.0 x 235.0

WorldofBooks

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.

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