The Data Storyteller's Handbook: How to create business impact using data storytelling

Endorsed by bestselling authors Cole Nussbaumer Knaflic, Andy Kirk, Brent Dykes, and Randy Olson.

Have you ever been asked to “tell a story” with your data but weren’t sure where to start? Many books touch on the subject of storytelling but few go into detail on how to actually do this.

The Data Storyteller’s Handbook is your practical, illustrated guide to becoming a skilled Data Storyteller. Based on a proven workshop structure and designed for busy professionals, it's the perfect resource to quickly enhance your data communication skills.

This handbook will help you:

• Understand how your work contributes to business success, enabling you to communicate, collaborate, and influence within your organisation.

• Build empathy for your audience, making your data storytelling resonate.

• Find story building blocks from your data analysis, understanding what data is part of what story to help you communicate a clear message.

• Write an engaging and compelling data narrative that weaves data around context and explanation.

• Use visuals to convey your data story with maximum impact, emphasising communication over aesthetics.

Author Kat Greenbrook is a Data Storyteller from Aotearoa, New Zealand. She is a consultant, workshop facilitator, industry speaker, and founder of the data storytelling company, Rogue Penguin Ltd. Throughout her career, Kat has pushed data communication boundaries. With a unique blend of science, business, and design, she empowers data professionals to communicate data effectively through storytelling.

Whether you're a data analyst or simply someone who wants to better communicate data, The Data Storyteller’s Handbook is your ultimate guide to creating business impact by telling data stories.



Praise for The Data Storyteller's Handbook

"The Data Storyteller’s Handbook is an incredible resource that will inspire a new generation of storytellers to find enchantment in numbers and share their learnings with the world."—Cole Nussbaumer Knaflic, bestselling author of storytelling with data, let’s practice!, and storytelling with you

“This is a wonderfully accessible and ever-so-thoughtfully constructed book. It will fully enlighten those who are new to this world, but inject so many fresh ideas for those who are not. It is a vital offering for anyone who has to communicate data. The world of data will be a better place for this book existing!”—Andy Kirk, author of Data Visualisation: A Handbook for Data Driven Design

"Kat Greenbrook’s The Data Storyteller’s Handbook is an insightful, practical resource for anyone looking to build and tell data stories. She does a great job of clarifying the purpose of data stories and provides straightforward guidance on how to craft stories with data."—Brent Dykes, author of Effective Data Storytelling: How to drive change with data, narrative and visuals

"This is an excellent book for the challenge of converting data into a well-told story because Kat Greenbrook has exactly the critical mind needed for the job."—Randy Olson, author of Houston We Have A Narrative: Why Science Needs Story

Kat Greenbrook is a Data Storyteller from Aotearoa, New Zealand. She is a consultant, workshop facilitator, industry speaker, and founder of the data storytelling company Rogue Penguin Limited. With a unique blend of science, business, and design, she empowers data professionals to communicate data effectively through storytelling.