Data Mining Solutions: Methods and Tools for Solving Real-World Problems

Westphal, Christopher; Blaxton, Teresa

ISBN 10: 0471253847 / ISBN 13: 9780471253846

Published by Wiley, 1998

About this Item

In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0471253847

Bibliographic Details

Title: Data Mining Solutions: Methods and Tools for...

Publisher: Wiley

Publication Date: 1998

Binding: Paperback

Condition: New

About this title

Synopsis:

Cutting–edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down–to–earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real–world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You′ll get a refreshing "out–of–the–box" approach to data mining that will help you maximize your time and problem–solving resources, and prepare for the next wave of data mining–visualization. You will read about ways in which data mining has been used to:
∗ Discover patterns of insider trading in the stock market
∗ Evaluate the utility of marketing campaigns
∗ Analyze retail sales patterns across geographic regions
∗ Identify money laundering operations
∗ Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD–ROM that contains:
∗ Demo and trial versions of numerous visual data mining tools
∗ Active web–page links for each of the products profiled
∗ GIF files corresponding to all book images

About the Author:

CHRISTOPHER WESTPHAL has been successfully performing visual data mining engagements and research for over a decade for both government and commercial interests. He has developed a wide range of methodologies and unique techniques to support the data mining process. He may be reached at chris—westphalyahoo.com.

TERESA BLAXTON is an Associate Professor of Psychiatry in the University of Maryland School of Medicine. She has published over 100 articles on knowledge storage, representation, and retrieval, both in biological (human) and artificial (computer) systems. She may be reached at tblaxtonmprcwb.ab.umd.edu.