Data Mining for the Masses, Third Edition: With Implementations in RapidMiner and R. This item is unavailable.Data Mining for the Masses, Third Edition: With Implementations in RapidMiner and R

Some say we live in the Information Age; others, the Social Age; and still others, the Big Data Age. Regardless of what name we give it, we live in an age that generates monumental amounts of data—in all different kinds of formats. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data, and we’re increasingly good at gathering, storing and analyzing it. Data mining can help to identify interesting patterns and messages that exist in data, often hidden beneath the surface. In this modern age of information systems, it is easier than ever before to extract meaning from data. From classification to prediction, data mining can help. In Data Mining for the Masses, Third Edition, professor Matt North—a former risk analyst and software engineer at eBay—uses simple examples and clear explanations with free, powerful software tools to teach you the basics of data mining. In this Third Edition, implementations of these examples are offered in current versions of the RapidMiner software, and in the increasingly popular R Statistical Package. You’ve got more data than ever before and you know it’s got value, if only you can figure out how to get to it. This book can show you how. Let’s start digging!

Dr. Matthew North is a professor of Information Systems at Utah Valley University in Orem, Utah, USA. He has taught courses in database design, management, administration, security and data analytics for more than a decade, and previously worked in industry as a software engineer and data miner, most recently at eBay.com. He has previously held professorships at Washington & Jefferson College, The College of Idaho, and as a Fulbright Specialist at Universidad Tecnológica Nacional in Santa Fe, Argentina. He continues to consult with various organizations on data analytics projects as well. Dr. North holds a Bachelor of Arts degree from Brigham Young University; a Master of Science in Business Information Systems from Utah State University; a Doctorate in Technology Education from West Virginia University; and a professional certificate in Legal Studies from Utah Valley University. In addition to Data Mining for the Masses, he is the author of the book Life Lessons & Leadership (Agami Press, 2011), and numerous papers and articles on technology and pedagogy. His dissertation, on the topic of teaching models and learning styles in introductory data mining courses, earned him a New Faculty Fellows award from the Center for Advancement of Scholarship on Engineering Education (CASEE). He was awarded the Ben Bauman Award for Excellence by the International Association for Computer Information Systems (IACIS). He has twice been named Outstanding Educator of the Year. To contact Dr. North regarding this text, consulting or training opportunities, or for speaking engagements, please access this book’s companion web site at: https://sites.google.com/site/dataminingforthemasses3e/