Data Mining for Marketing

Language: English

Published by GRIN Verlag, GRIN Verlag, 2015

3656946906 / 9783656946908

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, The University of Kashmir, language: English, abstract: This paper gives a brief insight about data mining, its process and the various techniques used for it in the field of marketing. Data mining is the process of extracting hidden valuable information from the data in given data sets .In this paper cross industry standard procedure for data mining is explained along with the various techniques used for it. With growing volume of data every day, the need for data mining in marketing is also increasing day by day. It is a powerful technology to help companies focus on the most important information in their data warehouses. Data mining is actually the process of collecting data from different sources and then interpreting it and finally converting it into useful information which helps in increasing the revenue, curtailing costs thereby providing a competitive edge to the organisation.…

Title
Data Mining for Marketing
Author
Hina Kanth
Publisher
GRIN Verlag, GRIN Verlag
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656946906
ISBN 13
9783656946908
Item weight
68 grams
Dimensions
210x148x4 mm

AHA-BUCH GmbH

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