Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning
Language: English
Published by Independently published, 2018
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 4.82
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Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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- Title
- Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning
- Author
- Martin Wass
- Publisher
- Independently published
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1983059013
- ISBN 13
- 9781983059018
- Item weight
- 363 grams
- Dimensions
- 149.86 x 17.78
Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive.
Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow.
Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business.
Learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line.
After reading this book, you will understand these key topics:
• The disruption that artificial intelligence and other emerging technologies will have on marketing, sales, and the industries that surround them
• The latest AI-based software tools and what they can do for marketers today
• Using big data, predictive analytics, and machine learning in marketing
• How to develop and implement your own custom AI software
• The risks AI hold for your job or business
• How new technologies, beyond AI, will disrupt marketing even further
• The legal and ethical aspects of using artificial intelligence systems
Leading experts and technology CEOs believe that soon, nearly every decision we make will be influenced by AI technology. Marketing is no exception, and it will see changes faster and with wider adoption than any other.
In an AI-enabled world, companies will have to adjust to new purchase patterns to stay in business. Learning about and implementing AI tools will keep your business on the forefront of the next technological revolution—while the rest play catch up.
Buy the book now to jump into the world of artificial intelligence and stay one step ahead of the competition!
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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