Data-Driven Approaches for Effective Managerial Decision Making

Language: English

Published by IGI Global, US, 2023

1668475685 / 9781668475683

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In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Seller Inventory # LU-9781668475683

Title
Data-Driven Approaches for Effective Managerial Decision Making
Author
Anubha, Himanshu Sharma
Publisher
IGI Global, US
Publication year
2023
Condition
New
Binding
Hardback
Language
English
ISBN 10
1668475685
ISBN 13
9781668475683
Item weight
381 grams
Dimensions
17.78 x 2.06 x 25.4 cm

Rarewaves.com USA

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