The DIY Guide to Marketing: For Charities and Voluntary Organisations

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ISBN 10: 1860721354 / ISBN 13: 9781860721359

Published by -, 2001

The DIY Guide to Marketing: For Charities and Voluntary Organisations This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781860721359

Synopsis:

This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.

About the Author: Moi Ali runs the Pink Anglia Company, a PR consultancy specialising in voluntary sector PR. Moi has written widely on marketing and PR, and is a guest lecturer on Napier University's Journalism and Communications degree course.

Bibliographic Details

Title: The DIY Guide to Marketing: For Charities ...
Publisher: -
Publication Date: 2001
Binding: Paperback
Condition: Very Good
Edition: 2nd Edition