DIGITAL TRANSFORMATION CANVAS
PETER,MARC K
ISBN 10: 1292466197 ISBN 13: 9781292466194
Published by Pearson Education, 2024
New
Soft cover
From
Speedyhen LLC, Hialeah, FL, U.S.A.
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About this Item
Description:
Seller Inventory # NWUS9781292466194
Synopsis:
A practical step-by-step guide to building your digital transformation master plan
The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
About the Author:
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.
Further information about the author: https://marcpeter.com/
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Bibliographic Details
Title: DIGITAL TRANSFORMATION CANVAS
Publisher: Pearson Education
Publication Date: 2024
Binding: Soft cover
Condition: NEW