DATA CONSPIRACY: Why AI fails without a solid data strategy
Language: English
Published by Jorge Sanz Moraleda, 2026
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 15.46
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Add to basketSeller Inventory # I-9788409923328
- Title
- DATA CONSPIRACY: Why AI fails without a solid data strategy
- Author
- Sanz Moraleda, Jorge
- Publisher
- Jorge Sanz Moraleda
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8409923327
- ISBN 13
- 9788409923328
Most AI initiatives fail. Not because of technology. But because of data.
Data Conspiracy is a business novel for leaders who want to understand why artificial intelligence transforms some organisations and quietly collapses in others.
The story starts with Emma Burney who built a chocolate empire from nothing. After decades without a day off, she is finally ready to step away. There is just one problem: she has two sons and only one empire to leave behind.
So she sets them a challenge. Hugo will run Luxury Chocolates. Samuel will run The Elite Chocolate. Whoever delivers the best results inherits the entire group. The other moves in with his mother. For good.
Hugo goes all in on artificial intelligence: new models, new tools, big promises. Samuel starts somewhere far less glamorous. He looks at his data: where it lives, who owns it, and whether anyone can trust it.
But inside every organisation, data is not simply misunderstood. It is ignored, distorted, hidden or quietly manipulated, and an invisible struggle unfolds between those who seek the truth and those who protect their power.
One of the brothers is about to learn why AI programmes alone are never enough.
A story you will want to finish. Lessons you can apply at work the next day.
Each chapter ends with Concepts to Consider, a short section that connects the story to the real-world principles behind it.
Inside the story, you will discover:
- Why so many AI initiatives fail
- The hidden data problems inside modern organisations
- Why a solid data strategy determines AI success
- How leaders should prepare their companies for AI
Ideal for executives, managers, data and AI professionals, and anyone who enjoys learning through a well-told business story.
About the author
Jorge Sanz Moraleda is an international expert in artificial intelligence and data strategy who has led transformations across global organisations. He holds a degree in statistics, a master's in artificial intelligence and an MBA. Jorge has spent over 25 years building AI and data capabilities for organisations in the UK, Australia, Spain and the UAE.
He is also the author of HAINDS and The Quantum Mind, a fiction thriller with characters that use AI and data.
"Synopsis" may belong to another edition of this title.
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