(DAM) STRATEGIC MARKET RELATIONSHIPS : FROM STRATEGY TO IMPLEMENTATION
TOOLE
ISBN 10: 0471494437 ISBN 13: 9780471494430
Published by Wiley, 2002
New
Soft cover
From
Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 24 June 2016
This specific item is no longer available.
About this Item
Description:
New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-300833
Synopsis:
Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. "Strategic Market Relationships" provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
About the Author: BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: (DAM) STRATEGIC MARKET RELATIONSHIPS : FROM ...
Publisher: Wiley
Publication Date: 2002
Binding: Soft cover
Condition: Brand New