Cycles of Spin: Strategic Communication in the U.S. Congress

Patrick Sellers

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Language: English

Published by Cambridge University Press, 2009

052113580X / 9780521135801

Series: Book 24 of 48 - Communication, Society and Politics

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How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress.…

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Title
Cycles of Spin: Strategic Communication in the U.S. Congress
Author
Patrick Sellers
Publisher
Cambridge University Press
Publication year
2009
Condition
Good
Binding
Paperback
Language
English
ISBN 10
052113580X
ISBN 13
9780521135801
Series
Book 24 of 48: Communication, Society and Politics

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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