Cyberpop: Digital Lifestyles and Commodity Culture (Routledge Studies in New Media and Cyberculture)
Language: English
Published by Routledge, 2006
Series: Book 10 of 76 - Routledge Studies in New Media and Cyberculture
- Hardcover
- New
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Add to basketItem description from seller
Presents an analysis of cyberculture and its popular cultural productions. This work begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as virtuality, speed, and connectivity) operate as a conceptual architecture network linking technologies to information and individual subjects. Series: Routledge Studies in New Media and Cyberculture. Num Pages: 206 pages, 25 black & white halftones. BIC Classification: AVGP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 463. . 2006. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415976770
- Title
- Cyberpop: Digital Lifestyles and Commodity Culture (Routledge Studies in New Media and Cyberculture)
- Author
- Matrix, Sidney Eve
- Publisher
- Routledge
- Publication year
- 2006
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415976774
- ISBN 13
- 9780415976770
- Series
- Book 10 of 76: Routledge Studies in New Media and Cyberculture
Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'virtuality,' 'speed,' and 'Connectivity') operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA,The Matrix), popular literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), advertising for digital products and services (Apple Computer's '1984/McIntosh' campaign, AT&T's 'mLife' campaign), digital artworks (including virtual females such as Motorola's 'Mya' and Elite Modeling Agency's 'Webbie Tookay,' and work by visual artist Daniel Lee for Microsoft's 'Evolution' campaign), and video games (TombRaider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a 'high tech' aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to 'think different' (in the words of Mac advertising) about the consequences of the digitalization of everyday life.
"Synopsis" may belong to another edition of this title.
About the Author
Sidney Eve Matrix (Ph.D. University of Minnesota, 2003) is Assistant Professor of Women's Studies at the University of Winnipeg.
"About the title" may belong to another edition of this title.
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