The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer
Language: English
Published by Advantage Media Group, 2017
- Hardcover
- Used
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
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Condition: Used - Very good
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- Title
- The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer
- Author
- East, Scott,Aguilar, Ivan
- Publisher
- Advantage Media Group
- Publication year
- 2017
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1599324407
- ISBN 13
- 9781599324401
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance.
Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean―the cuttlefish―marketers can go on the offensive and thrive.
"Synopsis" may belong to another edition of this title.
About the Author
IVAN AGUILAR is Chief Technology Officer and co-founder of MSIGHTS. Previously, he was the founder of Enlista Corporation, an award-winning software company, and a founding member of tech incubator Iron Street Labs and MicroStrategy. Aguilar holds a computer engineering degree from ITESM CEM in Mexico and an MBA from the Thunderbird School of International Business. He is based in Monterrey, Mexico.
"About the title" may belong to another edition of this title.
Half Price Books Inc.
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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