Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Language: English
Published by Prentice Hall PTR, 1999
- Softcover
- Used
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix
AbeBooks seller since May 14, 2010
Condition: Used - Very good
£ 6.91
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G013012897XI4N00
- Title
- Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
- Author
- Jim Aitchison; Neil French
- Publisher
- Prentice Hall PTR
- Publication year
- 1999
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 013012897X
- ISBN 13
- 9780130128973
- Item weight
- 1.42 pounds
"Synopsis" may belong to another edition of this title.
From the Back Cover
It demystifies the advertising creative process, with page after page of practical, inspiring, and often controversial advice from such masters as David Abbott, Bob Barrie, Nick Cohen, Tim Delaney, Neil French, Gary Goldsmith, John Hegarty, Lionel Hunt, Bob Isherwood, Bill Oberlander, Indra Sindha, and dozens more.
Over 200 print ads and case histories reveal the creative processes at work in Abbott Mead Vickers, Bartle Bogle Hegarty, Fallon McElligott, Goodby Silverstein, Howell Henry Chaldecott Lury, Leagas Delaney, Mad Dogs & Englishmen, Saatchi & Saatchi, and other world famous agencies in the US, UK, Asia, and Australia."This book is for the thousands and thousands of thirsty young Turks in our industry who are searching for directions and inspirations in the art of creating great ads. It's a winner!""—Ian Batey, Group Chairman, Batey Ads, Singapore"Aitchison's relaxed style of questioning somehow got a lot of major talent to reveal their every secret! Do not trust this man."—Nick Cohen, Founder, Mad Dogs & Englishmen, New York"This is destined to be essential reading for anyone in the business or thinking of getting into it. This book would be inestimably useful to any client who wondered how his money was spent and wanted to get more bang for his buck."—Neil French, Worldwide Creative Director, Ogilvy & Mather"Great reliving the passion that consumed us all. After reading the book, I wanted to start the adventure all over again."—Roy Grace, Chairman, Grace & Rothschild, New York"If you believe in advertising, here is your bible."—Guido Heffels, Springer & Jacoby, Hamburg"In all the years I've spent interviewing advertising men and women, never have I seen so much collected wisdom, experience, and insight as I have in this single volume. That it's seen through the eyes of a pracicing adman makes it that much more valuable."—Anthony Vagnoni, Editor at large, Advertising AgeI think this may be the best book on advertising I've read - it's certainly the best book on print advertising. It made me want to start writing ads again - very dangerous. You've captured the essence - congratulations.—David Abbott, LondonAn absolutely excellent piece of work. Nowadays, young writers and art directors get precious little training once they've joined an agency, and books such as this do all of us in the industry a favour.—Adrian Holmes
Chief Creative Officer, Lowe and Partners WorldwideThere are three books about advertising I'd recommend. And I won't tell you what the other two are.—Bob Barrie
Fallon McElligott, MinneapolisThe multi-talented Aitchison, an Australian, is himself a former distinguished practitioner . . . The author enjoys the advantage of not thinking that all the most creative ideas come out of London and New York.—Philip Kleinman
Market Leader, UKAll you ever wanted to know, but never knew who to ask - a great read for anyone wanting more from their print advertising.—Andrew Thomas
International Herald TribuneMore creative inspiration than a ten-foot stack of One Show and D&AD annuals.—Bruce Bildsten
Fallon McElligott, MinneapolisIt's the best I've ever read . . . Unlike most books on advertising that are the thoughts of one person, these are the collective thoughts of so many great people. This is, in truth, the knowledge . . . No writer, art director, account man, planner or client should be without it.—Lionel Hunt
Chairman & Creative Director, Lowe Hunt & Partners, AustraliaIt succeeds with gusto . . . Aitchison avoids the dull, lifeless form of 'How to' tomes. Intelligently structured ... it is a rare book in its homage to great print ads and how they are made.Business Review Weekly, Australia
"About the title" may belong to another edition of this title.
ThriftBooks-Phoenix
Phoenix, AZ, U.S.A.
AbeBooks seller since May 14, 2010
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