A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,

Seller Inventory # 00107413106

Contact seller

Report this item

Bibliographic Details

Title: Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Publisher: Pearson Education (US)
Publication Date: 1999
Language: English
ISBN 10: 013012897X
ISBN 13: 9780130128973
Binding: Hardback
Condition: Very Good

About this title

Synopsis

From the Back Cover

This is the first step-by-step guide to creating cutting-edge print ads, covering everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted.
It demystifies the advertising creative process, with page after page of practical, inspiring, and often controversial advice from such masters as David Abbott, Bob Barrie, Nick Cohen, Tim Delaney, Neil French, Gary Goldsmith, John Hegarty, Lionel Hunt, Bob Isherwood, Bill Oberlander, Indra Sindha, and dozens more.
Over 200 print ads and case histories reveal the creative processes at work in Abbott Mead Vickers, Bartle Bogle Hegarty, Fallon McElligott, Goodby Silverstein, Howell Henry Chaldecott Lury, Leagas Delaney, Mad Dogs & Englishmen, Saatchi & Saatchi, and other world famous agencies in the US, UK, Asia, and Australia."This book is for the thousands and thousands of thirsty young Turks in our industry who are searching for directions and inspirations in the art of creating great ads. It's a winner!""—Ian Batey, Group Chairman, Batey Ads, Singapore"Aitchison's relaxed style of questioning somehow got a lot of major talent to reveal their every secret! Do not trust this man."—Nick Cohen, Founder, Mad Dogs & Englishmen, New York"This is destined to be essential reading for anyone in the business or thinking of getting into it. This book would be inestimably useful to any client who wondered how his money was spent and wanted to get more bang for his buck."—Neil French, Worldwide Creative Director, Ogilvy & Mather"Great reliving the passion that consumed us all. After reading the book, I wanted to start the adventure all over again."—Roy Grace, Chairman, Grace & Rothschild, New York"If you believe in advertising, here is your bible."—Guido Heffels, Springer & Jacoby, Hamburg"In all the years I've spent interviewing advertising men and women, never have I seen so much collected wisdom, experience, and insight as I have in this single volume. That it's seen through the eyes of a pracicing adman makes it that much more valuable."—Anthony Vagnoni, Editor at large, Advertising AgeI think this may be the best book on advertising I've read - it's certainly the best book on print advertising. It made me want to start writing ads again - very dangerous. You've captured the essence - congratulations.—David Abbott, LondonAn absolutely excellent piece of work. Nowadays, young writers and art directors get precious little training once they've joined an agency, and books such as this do all of us in the industry a favour.—Adrian Holmes
Chief Creative Officer, Lowe and Partners WorldwideThere are three books about advertising I'd recommend. And I won't tell you what the other two are.—Bob Barrie
Fallon McElligott, MinneapolisThe multi-talented Aitchison, an Australian, is himself a former distinguished practitioner . . . The author enjoys the advantage of not thinking that all the most creative ideas come out of London and New York.—Philip Kleinman
Market Leader, UKAll you ever wanted to know, but never knew who to ask - a great read for anyone wanting more from their print advertising.—Andrew Thomas
International Herald TribuneMore creative inspiration than a ten-foot stack of One Show and D&AD annuals.—Bruce Bildsten
Fallon McElligott, MinneapolisIt's the best I've ever read . . . Unlike most books on advertising that are the thoughts of one person, these are the collective thoughts of so many great people. This is, in truth, the knowledge . . . No writer, art director, account man, planner or client should be without it.—Lionel Hunt
Chairman & Creative Director, Lowe Hunt & Partners, AustraliaIt succeeds with gusto . . . Aitchison avoids the dull, lifeless form of 'How to' tomes. Intelligently structured ... it is a rare book in its homage to great print ads and how they are made.Business Review Weekly, Australia

"About this title" may belong to another edition of this title.

Store Description

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books ? giving both new and preloved titles a second life. The company also operates World of Books ? Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world?s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

Visit Seller's Storefront

Seller's business information

SBYB, Inc.
900 Knell Rd, Montgomery, IL, 60538, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to World of Books (was SecondSale), Montgomery, Illinois, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 12 business days	3 to 6 business days
First item	� 0.00	� 8.27

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.