Cutting Edge Advertising, 2nd Edition
Jim Aitchison
ISBN 10: 9812445579 ISBN 13: 9789812445575
Published by Ft Pr, 2003
Used
Paperback
From
ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 2 July 2009
This specific item is no longer available.
About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G9812445579I4N00
Synopsis:
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Synopsis: Dozens of new cutting edge print advertisements have been included in this second edition and for the first time countries such as the Philippines, China and more are included. The ads are bigger and bolder - virtually every ad has its own page - and new creative voices have been added to the main text.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Cutting Edge Advertising, 2nd Edition
Publisher: Ft Pr
Publication Date: 2003
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition
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Cutting Edge Advertising: v. 2: How to Create the World's Best Print for Brands in the 21st Century
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Published by
Pearson Education, Limited, 2004
ISBN 10: 9812445579
ISBN 13: 9789812445575
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Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Published by
Pearson Education, Limited, 2004
ISBN 10: 9812445579
ISBN 13: 9789812445575
Used
Softcover
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century
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Cutting Edge Advertising, 2nd Edition
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G9812445579I3N00