Customize the Brand
Language: English
Published by John Wiley and Sons Inc, US, 2002
- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 47.08
Quantity: Over 20 available
Add to basketItem description from seller
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Seller Inventory # LU-9780470848227
- Title
- Customize the Brand
- Author
- Torsten H. Nilson
- Publisher
- John Wiley and Sons Inc, US
- Publication year
- 2002
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0470848227
- ISBN 13
- 9780470848227
- Item weight
- 454 grams
"Synopsis" may belong to another edition of this title.
About the Author
Torsten is a director and co-founder of The Quant. Marketing Company.
Quant. Marketing advises major national and international organizations on how to best use customer intelligence to shape and drive strong brands for better business results data-driven brand marketing.
Torstens background includes ten years as an independent international brand strategy consultant with leading blue chip organizations and prior to that ten years of senior marketing management with the Nestlé company.
Torsten is also a regular lecturer at conferences and seminars around the world.
The Quant. Marketing approach to successful marketing has been the inspiration for Customize the Brand. The book builds on Torstens highly regarded Competitive Branding: Winning in the Market Place with Value-Added Brands (published by John Wiley & Sons, ISBN 0-471-98457-4).
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
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