Customize the Brand: Make It More Desirable-And Profitable
Language: English
Published by John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 2002
- Hardcover
- Used
Seller: Tall Stories BA, Stoneyford, IrelandTall Stories BA
AbeBooks seller since November 17, 2006
Condition: Used - Very good
£ 3.90
Quantity: 1 available
Add to basketSeller Inventory # 1750
- Title
- Customize the Brand: Make It More Desirable-And Profitable
- Author
- Nilson, Torsten H.
- Publisher
- John Wiley & Sons Inc, Somerset, New Jersey, U.S.A.
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470848227
- ISBN 13
- 9780470848227
"Synopsis" may belong to another edition of this title.
About the Author
Torsten is a director and co-founder of The Quant. Marketing Company.
Quant. Marketing advises major national and international organizations on how to best use customer intelligence to shape and drive strong brands for better business results data-driven brand marketing.
Torstens background includes ten years as an independent international brand strategy consultant with leading blue chip organizations and prior to that ten years of senior marketing management with the Nestlé company.
Torsten is also a regular lecturer at conferences and seminars around the world.
The Quant. Marketing approach to successful marketing has been the inspiration for Customize the Brand. The book builds on Torstens highly regarded Competitive Branding: Winning in the Market Place with Value-Added Brands (published by John Wiley & Sons, ISBN 0-471-98457-4).
"About the title" may belong to another edition of this title.
Tall Stories BA
Stoneyford, Ireland
AbeBooks seller since November 17, 2006
Shipping rates from Ireland to U.S.A.
| Item | 14 to 28 business days | 5 to 12 business days |
|---|---|---|
| First item | £ 10.28 | £ 17.14 |
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History, Medieval History, Irish History, Drama, philosophy, Psychology, Second hand and rare titles, poetry, film, musicSeller's business information
Tall Stories BA
Ireland
Terms of sale
J Heddon trading as Tallstories Books. Johnheddon@eircom.net vat number 9248873B
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