CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based on solid, proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.

From the Back Cover

"In the Net economy, business issues and technology issues go hand in and. Patricia Seybold's insightful book shows how companies can use technology to streamline business processes and keep customers coming back for more." --James L. Barksdale, president and CEO, Netscape

"Terrifically useful. If you have any interest in implementing a Web site for e-commerce, you really must read this book." --Geoffrey Moore, author, Inside the Tornado and The Gorilla Game

"Even if you're very, very good at being a dinosaur, you're still extinct. Patty's excellent prescriptions bring you right into the Interactive Age. A must-read if you expect to make a profit a year from now." --Martha Rogers, co-author, The One to One Future and Enterprise One to One

"Customers.com hits the core issue of e-business head on. A very informative, fun, and easy read." --Gideon Sasson, executive vice president, online brokerage, Charles Schwab

"This is the book for creating a serious Web strategy! I'm going to give copies to all my friends who are extending their businesses to the Internet." --Bill Joy, co-founder and vice president of research, Sun Microsystems

"The case studies in Customers.com are a treasure trove of insights into the real-world challenges facing anyone seeking to do business on the Internet. . . . Excellent reading for executives, producers, and technical managers alike." --Joel Ball, director, business intelligence, Disney Online

"Seybold reveals the secrets for profit in the digital economy with laser-like principles and practical tips." --Nicholas Rudd, chief knowledge officer, Wunderman Cato Johnson

"Patty Seybold has nailed it right on the head. This is a must-read for anyone who wants to prosper in the next generation of business." --Irving Wladawsky-Berger, general manager, Internet Division, IBM

"About this title" may belong to another edition of this title.

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