Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
Blackwell, Roger D.
ISBN 10: 0609608657 ISBN 13: 9780609608654
Published by Crown Business, 2001
Used
Hardcover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
Description:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00059701482
Synopsis:
Explains how any company can build a long-term strategy for an online business that will survive what the authors predict will be an e-commerce revolution by implementing customer-oriented principles. 25,000 first printing.
About the Authors:
Kristina Stephan is vice president of Blackwell Associates.
Dr. Roger D. Blackwell is professor of marketing in the Max M. Fisher College of Business at Ohio State University and the author of <b>From Mind to Market</b> and coauthor of <b>Consumer Behavior</b>. He serves on the boards of several NYSE, NASDAQ, and private corporations in retailing, technology, and distribution and is president of Blackwell Associates, a marketing consulting firm. <br><br>Kristina Stephan is vice president of Blackwell Associates and coauthor of<b> Contemporary Cases in Consumer Behavior</b>, and serves on the boards of a transportation and logistics firm and the United States Figure Skating Association.
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Bibliographic Details
Title: Customers Rule! Why the E-Commerce Honeymoon...
Publisher: Crown Business
Publication Date: 2001
Binding: Hardcover
Condition: Good
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Customers Rule! : Why the E-Commerce Honeymoon Is over and Where Winning Businesses Go from Here
Published by
Crown Publishing Group, The, 2001
ISBN 10: 0609608657
ISBN 13: 9780609608654
Used
Hardcover
First Edition
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Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 42316012-6
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Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
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Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
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Condition: Very Good. Signed Copy . Like New dust jacket. Signed by author on front endpage. Label on front endpage. Seller Inventory # R11OS-00121