Customers' Preferences of Insurance Services; . : How Could Insurance Companies Enhance their Ability of Meeting the Constant Changes in Customers' Preferences?
Language: English
Published by VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 66.51
Quantity: 2 available
Add to basketItem description from seller
Neuware - With the presumption of change as an inevitablephenomenon, this study explores ways in whichinsurance companies can enhance their ability ofmeeting the constant changes in customers'preferences. The focus is held on understandingyoung customers' preferences regarding servicesprovided by insurance companies. In an increasinglycompetitive environment, where insurance companiesfight for the same customers, having a customer-oriented culture is extremely important not only toretain customers, but also to acquire new ones. Thisstudy presents various theories on the changes incustomers' preferences as well as theories regardingorganizational strategy and change.The study suggests how and when to meet thecustomers, and how to build long lasting, trust-based relationships which could lead to increasedcustomer loyalty over time. Although the studyinvolves an insurance company, other organizationsdealing with similar services could also benefitfrom the findings.
Seller Inventory # 9783639062199
- Title
- Customers' Preferences of Insurance Services; . : How Could Insurance Companies Enhance their Ability of Meeting the Constant Changes in Customers' Preferences?
- Author
- Fatima Alinvi
- Publisher
- VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K.
- Publication year
- 2008
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639062191
- ISBN 13
- 9783639062199
- Item weight
- 161 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.57 | £ 38.02 |
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