Which Customers Pay? : Predicting Value Pre and Post Sales
Language: English
Published by Springer Gabler 2019-10, 2019
Series: Book 1 of 1 - Kundenmanagement & Electronic Commerce
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 47.61
Quantity: 20 available
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Seller Inventory # 6666-IUK-9783658281366
- Title
- Which Customers Pay? : Predicting Value Pre and Post Sales
- Author
- Beirau, David
- Publisher
- Springer Gabler 2019-10
- Publication year
- 2019
- Condition
- New
- Binding
- PF
- Language
- English
- ISBN 10
- 3658281367
- ISBN 13
- 9783658281366
- Series
- Book 1 of 1: Kundenmanagement & Electronic Commerce
The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results support companies to identify and target customer contact persons and companies who show higher potential to create future value to the supplier and, therefore, should be approached and maintained.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 24 to 38 business days | 24 to 38 business days |
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Reading, United Kingdom RG30 1DZ
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