Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Sewell, Carl; Brown, Paul B.

ISBN 10: 0385504454 / ISBN 13: 9780385504454

Published by Crown Currency, 2002

This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0385504454.VG

Synopsis:

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including:

- Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge.

- No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them?

- Measure everything: Telling your employees to do their best won't work if you don't know how they can improve.

About the Author: Carl Sewell is the owner of one of the largest car dealerships in the United States, with more than one billion dollars in sales. He lives in Dallas, Texas, and speaks regularly to prominent executives and top corporations nationwide.

Paul B. Brown, a long-time contributor to The New York Times and a former writer and editor for Business Week, Financial World, Forbes, and Inc., is a bestselling author who has collaborated on numerous business classics including Customers for Life and Your Marketing Sucks. He lives in Duxbury, Massachusetts.

Bibliographic Details

Title: Customers for Life: How to Turn That ...
Publisher: Crown Currency
Publication Date: 2002
Binding: Soft cover
Condition: very_good