Customers' Behaviour towards Small Car in Unorganized Environment : An Analytical Study
Language: English
Published by LAP LAMBERT Academic Publishing, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Over the last decade Car manufacturing companies are facing new challenges to serve the ever-changing customer attitude towards the purchase of new generation car. As very discernible studies have been carried out to see the customers' behaviour towards car market in unorganized environment, this work aims at making a correlation analysis of the responses of customers regarding various attribute ratings of a small car. Further it also seeks to determine the underlying benefits consumers are looking from a new generation car by classifying them according to their relative importance they put in the attribute ratings by the method of principal component analysis. It has been observed that customers are purchasing new generation car because of several considerations mainly attributed to major factors like Economic and Social benefit factor. The analysis should help in shedding some light on this exciting environment, and should be especially useful to marketing professionals working in car market to understand their customers behaviour, or anyone else who may be considering utilizing the unorganized environment for marketing efforts.…
Seller Inventory # 9783843364799
- Title
- Customers' Behaviour towards Small Car in Unorganized Environment : An Analytical Study
- Author
- Chimun Kumar Nath
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3843364796
- ISBN 13
- 9783843364799
- Item weight
- 155 grams
- Dimensions
- 220x150x7 mm
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