Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Francois Habryn

ISBN 10: 3866448481 / ISBN 13: 9783866448483

Published by Karlsruher Institut Für Technologie, Karlsruher Institut Für Technologie Jul 2014, 2014

About this Item

Neuware -The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly 'servitizing' businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. 384 pp. Englisch.

Seller Inventory # 9783866448483

Bibliographic Details

• Title: Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
• Publisher: Karlsruher Institut Für Technologie, Karlsruher Institut Für Technologie Jul 2014
• Publication Date: 2014
• Language: English
• ISBN 10: 3866448481
• ISBN 13: 9783866448483
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 24D millimeters 210 millimeters width by 148 millimeters height by 24 millimeters depth
• Weight: 555 grams

About this title

Synopsis

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.