Customer complaints on Facebook (Paperback)

Language: English

Published by Our Knowledge Publishing, 2026

6630416600 / 9786630416602

  • Softcover
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Paperback. This study examines the various ways in which companies respond to customer complaints, focusing in particular on Facebook as a platform. The analysis incorporated Burkart's concept of communication-oriented public relations, placing particular emphasis on those complaints that expressed doubts regarding truth, veracity or legitimacy. The central research question was which response strategies companies employ and whether specific strategies are applied when complaints express doubts regarding a claim to validity. Six different Austrian companies were examined: OEBB, Wiener Linien, OEsterreichische Post, Billa, McDonald's and ORF. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9786630416602

Title
Customer complaints on Facebook (Paperback)
Author
Isabel Folie
Publisher
Our Knowledge Publishing
Publication year
2026
Condition
new
Binding
Paperback
Language
English
ISBN 10
6630416600
ISBN 13
9786630416602

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

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