Customer-centric Product Definition: The Key to Great Product Development
Language: English
Published by PDC Professional Publishing, 2003
- Hardcover
- Used
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
AbeBooks seller since September 15, 2017
Condition: Used - Very good
£ 3.08
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- Title
- Customer-centric Product Definition: The Key to Great Product Development
- Author
- Mello, Sheila
- Publisher
- PDC Professional Publishing
- Publication year
- 2003
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0974560405
- ISBN 13
- 9780974560403
Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product development experiences from inside hundreds of top companies, including Abbott, Compaq, and Cisco, the book reveals MDPD techniques managers can use to:
* Determine customer needs and value-based requirements
* Choose which requirements to satisfy in order to distinguish their products from the competition
* Determine which trade-offs can--and must--be made in product development
* Decrease time to market by up to 40 percent and minimize time to profit.
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Half Price Books Inc.
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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