Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Whiteley, Richard C; Hessan, Diane

ISBN 10: 0201154935 ISBN 13: 9780201154931

Published by Basic Books, 1997

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Publisher

Basic Books

Publication Date

1997

Language

English

ISBN 10

0201154935

ISBN 13

9780201154931

Binding

paperback

Condition

New

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About this title

Synopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow-even under the most adverse business conditions.

About the Author

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.

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