Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Language: English
Published by Wiley, 2008
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
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Add to basketItem description from seller
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them.
Seller Inventory # CIN0470694246G
- Title
- Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
- Author
- Henrik Anderson Thomas Ritter
- Publisher
- Wiley
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0470694246
- ISBN 13
- 9780470694244
Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth.
"CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty."
Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark
"CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales."
Henrik Hubner, Vice President Sales, Sanist?l
"CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources."
Carsten Hetling, Nordic Marketing Manager, Zyxel Communications
"Synopsis" may belong to another edition of this title.
About the Author
Thomas Ritter is a Professor at the Copenhagen Business School and Research Director at the Center for Business Marketing and Purchasing. He has published extensively in high profile academic journals and has contributed to various books and presented countless papers at academic conferences around the world. He has extensive industry experience through consulting and training firms of all sizes and from a wide range of industries across Europe in market strategy, marketing and sales management and value creation through customer relationships.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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