Customer Satisfaction Perceptive : "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance"

Language: English

Published by LAP LAMBERT Academic Publishing, 2014

3659635448 / 9783659635441

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The present Book endeavors to explore the customer satisfaction attributes in service sector in Banking and Insurance Sector in India. The Book is an exploratory inquiry based on primary data collection from customers of Banks and Insurance. Satisfied customers are the source of achieving the organizational goals and objectives. In today's competitive business world, customer satisfaction is an essential performance index and basic differentiator of business strategies. So, more the customer satisfaction; more is the business. Commerce always begins and ends with customers and that's why the customers are treated as the God of the business. Higher the satisfaction level, higher is the sentimental attachment of customers with the specific product/service or provider. So satisfaction helps in making a strong and healthy customer-supplier bonding. Hence, these Book is an attempt to assess the current satisfaction of customers on the basis of demographic variables, as well as attempt has been made to analyze the perception of customers in banking and insurance sector and in between these two sectors.

Seller Inventory # 9783659635441

Title
Customer Satisfaction Perceptive : "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance"
Author
Upendra Singh Panwar
Publisher
LAP LAMBERT Academic Publishing
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659635448
ISBN 13
9783659635441
Item weight
405 grams
Dimensions
220x150x17 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574