The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
Beemer, C. Britt; Shook, Robert
Language: English
Published by McGraw-Hill Education, 2008
- Hardcover
- New
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.Poverty Hill Books
AbeBooks seller since May 13, 2008
Condition: New
£ 19.40
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- Title
- The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
- Author
- Beemer, C. Britt; Shook, Robert
- Publisher
- McGraw-Hill Education
- Publication year
- 2008
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071603654
- ISBN 13
- 9780071603652
- Item weight
- 21 ounces
Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.
A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, The Customer Rules distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important task--providing preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including:
- Instill the importance of customer service in every employee
- Use a “small-town” approach to meeting customers' needs no matter how big your company is
- Develop a unique identity your customers will seek out
- Maintain a focus on the customer before, during, and after the sale
Success in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson & Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. The Customer Rules gives you the tools you'll need to become the undisputed leader in your industry.
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Poverty Hill Books
Mt. Prospect, IL, U.S.A.
AbeBooks seller since May 13, 2008
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| Item | 5 to 14 business days | 2 to 6 business days |
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Poverty Hill Books is a small independent book store located in Chicago, Illinois. We specialize in new/ used academic scholarly titles, hard to find and rare out-of-print books. We also have a good selection of fine art and photography books. Additionally, we stock most new/used current popular titles that may be of interest to our neighborhood customers. Located near the University of Chicago, we offer free book searches to our neighborhood and extend this service to our Internet customers as well. Please contact us with details of what you are looking for. We network with other Chicago area bookstores and may be able to find what you have been looking for.…
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History, Fine Art, Photography, Literature & Fiction, Religion & Spirituality, Professional & Technical, academic scholarly, university press titlesSeller's business information
Poverty Hill Books
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