Customer Retention and Relationship Management

Language: English

Published by LAP LAMBERT Academic Publishing Mrz 2011, 2011

3844318283 / 9783844318289

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

£ 42.33

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Ghanaian banking industry has undergone many changes in terms of service delivery with the aim of improving the quality of customer service. The past few years have also seen a phenomenal growth in the sector which has led to intense competition among the industry players. It has become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers the understanding of customer relationship management practices in the Ghanaian banking sector. The concept of customer participation in the service delivery process has a long history and is identified as one of the distinguishing characteristics of services and this study has further deepened the understanding of that with localization to the developing context. This book espoused key issues such as participation in service relationships should be held as an important function for services firms in which credence qualities play an important role in customer management and retention. The book develops a problem statement with literature review and discuses the methodology which leads to the analysis and the appropriate recommendation for industry and academia. 92 pp. Englisch.…

Seller Inventory # 9783844318289

Title
Customer Retention and Relationship Management
Author
Frank Kojo Kuranchie
Publisher
LAP LAMBERT Academic Publishing Mrz 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844318283
ISBN 13
9783844318289
Item weight
155 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany