Customer Retention and Relationship Management : Effect of Customer Relationship Marketing on Customer Retention in Ghanaian Banking Sector
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 42.33
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Ghanaian banking industry has undergone many changes in terms of service delivery with the aim of improving the quality of customer service. The past few years have also seen a phenomenal growth in the sector which has led to intense competition among the industry players. It has become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers the understanding of customer relationship management practices in the Ghanaian banking sector. The concept of customer participation in the service delivery process has a long history and is identified as one of the distinguishing characteristics of services and this study has further deepened the understanding of that with localization to the developing context. This book espoused key issues such as participation in service relationships should be held as an important function for services firms in which credence qualities play an important role in customer management and retention. The book develops a problem statement with literature review and discuses the methodology which leads to the analysis and the appropriate recommendation for industry and academia.…
Seller Inventory # 9783844318289
- Title
- Customer Retention and Relationship Management : Effect of Customer Relationship Marketing on Customer Retention in Ghanaian Banking Sector
- Author
- Frank Kojo Kuranchie
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844318283
- ISBN 13
- 9783844318289
- Item weight
- 155 grams
- Dimensions
- 220x150x6 mm
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About the Author
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