Customer Relationship Management Practices in Consumer Durable Goods

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2011, 2011

3846549177 / 9783846549179

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This item is printed on demand - Print on Demand Titel. Neuware -Customer Relationship Management(CRM)describes the technology and methods used by organizations to document, analyze and build strategies aimed at improving the relationship between the firm and its customer.CRM is an essential part of modern business management that focuses on customer retention through increased customer satisfaction and enhanced loyalty. It is a Customer satisfaction, Loyalty, retention (SLR) conceptual model of how customer value affects customer satisfaction, which in turn affects loyalty, customer loyalty affects customer retention. Loyalty of the customer increases with customer satisfaction at an increasing rate (Ramakrishnan 2002).It is to measure customer satisfaction, loyalty and retention essentially capturing the voices of the customer. The primary reasons for assessing customer satisfaction are to maximize customer retention, and to gain/build customer loyalty.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 272 pp. Englisch.…

Seller Inventory # 9783846549179

Title
Customer Relationship Management Practices in Consumer Durable Goods
Author
A. R. Krishnan Ramasamy
Publisher
LAP LAMBERT Academic Publishing Nov 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3846549177
ISBN 13
9783846549179
Item weight
423 grams
Dimensions
220x150x17 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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