Customer Relationship Management (Paperback)
Language: English
Published by Taylor & Francis Ltd, London, 2016
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 209.22
Quantity: 1 available
Add to basketItem description from seller
Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781138919525
- Title
- Customer Relationship Management (Paperback)
- Author
- Robert J. Galka
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2016
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1138919527
- ISBN 13
- 9781138919525
- Edition
- 2nd Edition
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features:
- Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM
- New material on big data and the use of mobile technology
- An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today
- A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole
- Cutting edge examples and images to keep readers engaged and interested
- A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers
With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
"Synopsis" may belong to another edition of this title.
About the Author
Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA.
Robert J. Galka is an Executive-in-Residence at DePaul University, USA.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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