Customer Relationship Management in Modern Trade Retail Outlets
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2016, 2016
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 30.82
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Indian retail industry is witnessing an unprecedented growth and the major contributor to this growth is the growth in a modern trade industry, which is expected to increase almost by six times from current 27 billion USD to 220 billion USD in 2020. The role of Customer Relationship Management(CRM) is of utmost importance in almost every industry and is not just restricted to mapping acquiring and retention of customers, rather business leaders is demanding much more from their CRM strategies which includes competitive advantage too. Keeping the importance of CRM in mind, the present study deals with investigating a CRM idea and examine its approach regarding one specific business field - modern trade industry. This book can be useful to you if you are keen to unveil the importance of CRM and can act as a base for future research in the area. 68 pp. Englisch.
Seller Inventory # 9783659911316
- Title
- Customer Relationship Management in Modern Trade Retail Outlets
- Author
- Rishu Mittal
- Publisher
- LAP LAMBERT Academic Publishing Jun 2016
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659911313
- ISBN 13
- 9783659911316
- Item weight
- 119 grams
- Dimensions
- 220x150x5 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
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BuchWeltWeit Ludwig Meier e.K.
Germany
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