Customer Relationship Management : Contemporary Concepts and Strategies

Language: English

Published by Intechopen, 2024

0850142490 / 9780850142495

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies. Customer Relationship Management - Contemporary Concepts and Strategies is a highly influential book. This book examines the dynamics in CRM due to cutting-edge technologies and human-centric approaches that redefine businesses¿ engagement with their customers. Moreover, this book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. Further, we provide a robust guidebook for our readers by integrating theoretical foundations with practical applications. We provide an outline to businesses for effective CRM strategies and fostering sustainable customer relationships. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies. The insights presented in this book are vital for businesspeople, managers, and researchers so that they may leverage CRM as a strategic tool for their respective success.…

Seller Inventory # 9780850142495

Title
Customer Relationship Management : Contemporary Concepts and Strategies
Publisher
Intechopen
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0850142490
ISBN 13
9780850142495
Item weight
416 grams
Dimensions
260x183x11 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First item£ 52.68£ 61.17
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AHA-BUCH GmbH

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Einbeck, Germany 37574